From January 27th to March 31th, Nike had the special event DON’T LET RUNNING STOP YOU FROM RUNNING to launch their latest running shoe Nike React Infinity Run in the Nike HHBE and Nike HOI (Shanghai). Wonderlabs was invited to design and produce the trialing interactive experience.
My Tasks />
I was focused on the treadmill experience. This experience involved many screens. An Ipad on the treadmill allowed the user to calibrate his run session and control the treadmill speed. A giant screen was related to the Ipad and showed complementary informations like the route progression.
Work Pending />
Due to the upheavals caused by COVID19, a mobile experience complementary to the running session on the treadmill will be postponed for a future partnership with Nike. This experience includes the customization of an avatar with clothing and accessories of the brand to reward the runner for his coming and encourage him to share his experience with his friends.