From November 1st to 30th, Nike Huaihai Store launched the Just Do It series with a collection of special events. Wonderlabs was selected to design and produce the interactive experience for the store. The experience involved a Photobooth session with visitors.
My Tasks />
Present from the start of the project, I was able to participate and debate around the course of the experience within the Huaihai Store. The project presented several key points on which I could act as a UX UI Designer as well as Motion Designer.
Photobooth Experience />
To engage the visitor in this photo session, a member of the team had to ensure their membership in NIKEPLUS and give them access to a WeChat Mini Program developed within our team. The photobooth included a roll on which 5 main graphic themes designed by Nike were printed. Visitors could select their favorite theme and start their session.
Under the camera, an Ipad was present to allow control of the photo shoot. Once the Mini Program opened, the user could start his session by presenting his QR Code in front of the camera. A few steps followed in order to obtain an animated loop of 6 photos. To finalize the experience, the participant was invited to print his favorite photo on site and leave with a last fun memory.
Motion Loop />
To attract consumers inside the Nike Huaihai Store, I had the honor of animating the 5 graphic themes that formed the background of the loops. These animations were continuously visible from the outside.
Work Base />
These elements were brought by Nike.
Final Motion />
Video taken from the Huaihai Store.